The idea this lesson is working on — Students memorize, for each conversion, whether to multiply or divide. The book treats every factor as a fraction equal to one, with the unwanted unit in the denominator, so the direction is never a choice. Ask: which unit do you want to cancel, and where must it go? The idea to reach is that canceling units both converts and checks.
The orbiter, and the lab’s link to lesson 1 — The investigation board’s Phase I report came out on 10 November 1999. The altitude figures are the board’s estimates and are rounded here. The lab’s widget is the significant-figure one, so the book uses it to show that exact conversion factors never change the figures a measurement justifies. Its readout labels the first instrument a "meter stick"; the book says meter stick.